by Garett Farrell | Mar 21, 2024 | insights
A HNWI is generally considered to be those with liquid assets (after liabilities) of £1m+. There are also Very HNWIs and Ultra HNWIs who fall into even higher brackets of liquid asset value – think royalty and footballers! Targeting high net worth individuals (HNWIs)...
by Sharyn Minton | Mar 14, 2024 | insights
How leisure is changing the face of the UK high street In the aftermath of the global pandemic, the UK’s high streets are undergoing a considerable change. As more consumers pivot to online shopping, vast swathes of retail space are being repurposed into leisure...
by Sarah Coften | Mar 7, 2024 | insights
The digital landscape, much like a bustling city, never sleeps. It’s always evolving, transforming, and introducing us to new norms. Recently, I’ve been pondering over how social platforms have quietly morphed into something more akin to a theatre than a...
by Sarah Coften | Feb 29, 2024 | insights
In the wake of the pandemic, the UK’s Digital Out-of-Home (DOOH) market has not only recovered but thrived, setting a new benchmark in 2022 with an investment of approximately £750 million. This remarkable growth signifies DOOH’s commanding presence,...
by April Wardy | Feb 26, 2024 | insights
The UK’s mature travellers are reshaping the market thanks to their unique preferences and considerable financial advantages. From solo and off-peak travel, to a desire to stay active, the financial stability of the over 50’s (relative to the general population) means...
by Sean Heneghan | Feb 15, 2024 | insights
From the early days of local newspapers to cinema ads and OOH, localisation has significantly enhanced the impact of advertising campaigns. Get it right and you’re highlighting how your brand is a key part of the community. For example, in 2023, Scottish beer brand...
