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How leisure is changing the face of the UK high street

How leisure is changing the face of the UK high street

by Sharyn Minton | Mar 14, 2024 | insights

How leisure is changing the face of the UK high street In the aftermath of the global pandemic, the UK’s high streets are undergoing a considerable change. As more consumers pivot to online shopping, vast swathes of retail space are being repurposed into leisure...
Understanding families: How to craft persuasive campaigns

Understanding families: How to craft persuasive campaigns

by Sharyn Minton | Feb 1, 2024 | insights

There are around 8 million families with one or more dependent children in the UK, making up a substantial and highly valuable segment of the consumer market. And while this grouping encompasses a diverse range of family structures, including nuclear families,...
7 marketing strategies for engaging younger audiences

7 marketing strategies for engaging younger audiences

by Sharyn Minton | Oct 19, 2023 | insights

In a rapidly evolving digital landscape, reaching and engaging younger audiences can be a challenging task. With Gen Z and millennials becoming increasingly influential in the consumer market (25% of UK retail spend), it’s crucial for businesses to adapt their...
Threads vs X: a closer look at the ‘new Twitter’ 

Threads vs X: a closer look at the ‘new Twitter’ 

by Sharyn Minton | Aug 17, 2023 | insights

For a minute at the start of July, it looked like we were all about to abandon Twitter (has anyone started calling it ‘X’ yet?) and jump ship to Threads, Meta’s new space for people to have real-time, public conversations.  Threads amassed more than 100 million...

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