by Charlotte Oliver | Feb 8, 2024 | insights
Generation Alpha, the cohort born from the early 2010s to the end of this year, is growing up in a world vastly different from previous generations. The children of millennials and older Gen Z’s have grown up with the internet in the palm of their hand, and in just...
by Sharyn Minton | Feb 1, 2024 | insights
There are around 8 million families with one or more dependent children in the UK, making up a substantial and highly valuable segment of the consumer market. And while this grouping encompasses a diverse range of family structures, including nuclear families,...
by Sarah Coften | Jan 25, 2024 | insights
Let’s explore the current e-commerce landscape in the UK and how our unique approach is helping brands navigate these exciting times. Shopify’s Impact and Evolving Consumer Trends in the UK Shopify continues to be a powerhouse in the UK, with industry sources citing...
by Tim Samuel | Jan 18, 2024 | insights
It’s often said that there’s no such thing as B2B (Business-to-Business) or B2C (Business-to-Consumer) because you’re still selling to people. After all, at the heart of every transaction, whether in the corporate world or the consumer market, lies a real...
by April Wardy | Jan 10, 2024 | insights
From content creation to lead generation, B2B marketers face a myriad of challenges and opportunities. In recent years, B2B marketing has transitioned from a product-centric approach to a customer-centric one. Companies are no longer just selling products or services;...
by Charlotte Oliver | Jan 4, 2024 | insights
2023 was quite the year for anyone working in marketing and advertising. After 2 years of pandemic, finally a clean run – only to be met with high inflation and changing consumer habits. The ability to problem solve has been a key focus here at Smithfield, from...
