by Harry Dacres Dixon | Nov 2, 2023 | insights
With Black Friday and Christmas just around the corner, time is of the essence for advertisers to fine-tune their Meta ad strategies. Here are essential tips to maximise your holiday sales, even if you’re racing against the clock. 1. Harness the power of...
by Garett Farrell | Oct 25, 2023 | insights
TikTok has always been at the forefront of innovation, providing users with a powerful platform to create captivating content with. However, their recent announcement takes creativity to a whole new level. Not content with disrupting the social media landscape,...
by Sharyn Minton | Oct 19, 2023 | insights
In a rapidly evolving digital landscape, reaching and engaging younger audiences can be a challenging task. With Gen Z and millennials becoming increasingly influential in the consumer market (25% of UK retail spend), it’s crucial for businesses to adapt their...
by April Wardy | Oct 10, 2023 | insights
Following on from the agency’s sessions on National Inclusion Week where we explored our diversity as a group, now feels like a good time to apply some of those learnings to our work. Have you ever thought about the impact of your marketing campaigns on a wider,...
by Sian Wilkins | Oct 5, 2023 | insights
Sian Wilkins, Digital Executive and Nick McCrone, Media Executive: Inclusion and diversity in the workplace are crucially important, and that’s no different here at Smithfield. Last week was National Inclusion Week, and we took part in a variety of exercises and...
by Despina Argyrides | Sep 27, 2023 | insights
The history of audio advertising can be traced back to the early days of radio. In the 1920s, companies realised the potential of reaching a wide audience through radio broadcasts. These pioneering advertisements were simple, often read by radio hosts, and aimed at...
