Smithfield Agency
  • Planning
  • Measurement
  • Performance
  • Insights
  • About
  • Contact
From jingles to podcasts: How audio advertising has evolved

From jingles to podcasts: How audio advertising has evolved

by Despina Argyrides | Sep 27, 2023 | insights

The history of audio advertising can be traced back to the early days of radio. In the 1920s, companies realised the potential of reaching a wide audience through radio broadcasts. These pioneering advertisements were simple, often read by radio hosts, and aimed at...

Recent Posts

  • Awards Don’t Build Brands. Creative Media Thinking Does.
  • Don’t Just Spend. Plan to Win: 4 Planning Principles for 2026
  • What Growth Brands Really Want from Their Media Agency
  • The Other Half of the Equation: 5 Things Cannes Misses about Media’s Creative Impact
  • Brand Building Isn’t Just for TV Anymore (It Never Really Was)
Smithfield Agency

Contact us

22 St. James's Walk,
London, EC1R 0AP

hello@smithfieldagency.co.uk
Tel: +44 (0)20 7257 2600

Legal

Terms & Conditions
Privacy Policy

Accreditations & memberships

  • Follow
  • Follow