{"id":277,"date":"2023-04-19T16:02:46","date_gmt":"2023-04-19T16:02:46","guid":{"rendered":"https:\/\/smithfieldagency.com\/?page_id=277"},"modified":"2023-05-09T12:12:00","modified_gmt":"2023-05-09T12:12:00","slug":"planning","status":"publish","type":"page","link":"https:\/\/smithfieldagency.com\/planning\/","title":{"rendered":"Planning"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Planning for Performance” _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/Planning-banner-1.jpg” custom_padding=”15vh||23vh||false|false” custom_padding_tablet=”8vh||8vh||false|false” custom_padding_phone=”4vh||4vh||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”80px” header_2_font_size=”58px” header_3_text_color=”#FFFFFF” header_3_font_size=”27px” width=”50%” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” hover_enabled=”0″ header_font_size_tablet=”8vw” header_font_size_phone=”12vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” custom_css_main_element=”white-space: nowrap;” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Planning
\nfor
\nSuccess<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Proven Performance” _builder_version=”4.20.4″ background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/planning-diagonal.png” background_size=”contain” background_position=”center_right” custom_padding=”7vh||7vh||false|false” custom_padding_tablet=”4vh||4vh||false|false” custom_padding_phone=”1vh||1vh||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ custom_padding=”||19px|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font_size=”16px” text_line_height=”1.8em” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_font_size=”27px” header_3_line_height=”1.4em” width_tablet=”100%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||||false|false” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Campaign performance can\u2019t be left to either theory or chance. Here\u2019s how we ensure success is designed in.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font_size=”16px” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_font_size=”27px” width=”85%” width_tablet=”85%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||35px||false|false” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Media Planning:<\/h3>\n

focused on the most powerful audience insights, driving a bespoke media strategy designed for optimal targeting and performance.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font_size=”16px” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_font_size=”27px” width=”85%” width_tablet=”85%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||||false|false” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Media Buying:<\/span><\/h3>\n

aligned to the client\u2019s specific performance objectives. No smoke, no mirrors. We pride ourselves on stretching budgets and driving performance for every pound spent on behalf of clients.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMSJ9fQ==@” button_text=”Find out more” _builder_version=”4.20.4″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”15px” button_bg_color=”#29cb8b” button_border_width=”8px” button_border_color=”#29cb8b” button_font=”|700|||||||” button_icon=”$||divi||400″ background_layout=”dark” custom_padding=”3px||3px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” 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global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Human first ethos” _builder_version=”4.21.0″ background_enable_color=”off” background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/Planning-Camo.jpg” background_position=”top_left” custom_padding=”7vh||8vh||false|false” custom_padding_tablet=”4vh||4vh||false|false” custom_padding_phone=”1vh||1vh||false|false” background_last_edited=”on|phone” background_position_phone=”top_center” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image 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width_last_edited=”on|phone” custom_margin=”||35px||false|false” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” width__hover_enabled=”off|desktop”]<\/p>\n

Channel expertise:<\/h3>\n

that covers everything you\u2019d expect: Press, TV, Radio, Cinema, Out of Home, Door Drops, Direct Mail, Digital, Programmatic, Paid Social, Mobile, PPC and, of course, a smart approach to Search.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font_size=”16px” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_font_size=”27px” background_layout=”dark” width=”85%” width_tablet=”85%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||||false|false” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” width__hover_enabled=”off|desktop”]<\/p>\n

Measurement:<\/h3>\n

All campaigns are constantly monitored by our team and adapted accordingly. Planning, analytics & performance optimisation come as standard.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMSJ9fQ==@” button_text=”Find out more” button_alignment=”left” _builder_version=”4.21.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”15px” button_text_color=”#469c82″ button_bg_color=”#FFFFFF” button_border_width=”8px” button_border_color=”#FFFFFF” button_font=”|700|||||||” button_icon=”$||divi||400″ background_layout=”dark” custom_padding=”3px||3px||true|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Proven Performance” _builder_version=”4.20.4″ background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/planning-diagonal.png” background_size=”contain” background_position=”center_right” custom_padding=”12vh||12vh||false|false” custom_padding_tablet=”4vh||4vh||false|false” custom_padding_phone=”1vh||1vh||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”|600|||||||” header_2_font_size=”58px” header_2_line_height=”1.1em” header_3_font_size=”27px” custom_margin=”29px||20px|||” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Proven
Performance<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font_size=”16px” text_line_height=”1.8em” header_2_font_size=”58px” header_3_font=”||||||||” header_3_font_size=”27px” header_3_line_height=”1.4em” header_4_font_size=”24px” header_4_line_height=”1.2em” width=”80%” width_tablet=”80%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||30px|||” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

We tailor everything to precise commercial objectives.<\/h4>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMwMSJ9fQ==@” button_text=”The results” _builder_version=”4.20.4″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”15px” button_bg_color=”#29cb8b” button_border_width=”8px” button_border_color=”#29cb8b” button_font=”|700|||||||” button_icon=”$||divi||400″ background_layout=”dark” custom_padding=”3px||3px||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/homepage-group-at-desk.jpg” alt=”Smithfield Team” title_text=”Smithfield Team” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.20.4″ max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”|0%||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”right” animation_delay=”50ms” animation_intensity_slide=”8%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Boutique feel” _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/Planning-Camo-CTA.jpg” custom_padding=”50px||50px||false|false” custom_padding_tablet=”8vh||8vh||false|false” custom_padding_phone=”4vh||4vh||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_text_color=”#FFFFFF” header_3_font_size=”27px” header_3_line_height=”1.4em” width=”74%” width_tablet=”86%” width_phone=”95%” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”||23px|||” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Want to know more about how we plan for success?
We\u2019d love to tell you more.<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MiJ9fQ==@” button_text=”Get in touch” button_alignment=”center” _builder_version=”4.21.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”15px” button_text_color=”#469c82″ button_bg_color=”#FFFFFF” button_border_width=”8px” button_border_color=”#FFFFFF” button_font=”|700|||||||” button_icon=”$||divi||400″ background_layout=”dark” custom_padding=”3px||3px||true|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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