{"id":226437,"date":"2024-08-09T09:28:26","date_gmt":"2024-08-09T09:28:26","guid":{"rendered":"https:\/\/smithfieldagency.com\/?page_id=226437"},"modified":"2024-08-22T09:26:15","modified_gmt":"2024-08-22T09:26:15","slug":"measurement","status":"publish","type":"page","link":"https:\/\/smithfieldagency.com\/measurement\/","title":{"rendered":"Precision Measurement"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Planning for Performance” _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/Planning-banner-1.jpg” custom_padding=”15vh||23vh||false|false” custom_padding_tablet=”8vh||8vh||false|false” custom_padding_phone=”4vh||4vh||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”80px” header_2_font_size=”58px” header_3_text_color=”#FFFFFF” header_3_font_size=”27px” width=”50%” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” header_font_size_tablet=”8vw” header_font_size_phone=”12vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” custom_css_main_element=”white-space: nowrap;” global_colors_info=”{}”]<\/p>\n

Precision
Measurement<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Proven Performance” _builder_version=”4.27.0″ background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/About-diagonal-purple.png” background_size=”contain” background_position=”center_right” custom_padding=”7vh||7vh||false|false” custom_padding_tablet=”4vh||4vh||false|false” custom_padding_phone=”1vh||1vh||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”Smithfield Agency” title_text=”About-diagonal-purple” background_horizontal_offset=”-18%” sticky_enabled=”0″][et_pb_row _builder_version=”4.20.4″ custom_padding=”||19px|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font_size=”16px” text_line_height=”1.8em” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_font_size=”27px” header_3_line_height=”1.4em” width_tablet=”100%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||||false|false” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Measurement for
Media Effectiveness<\/b><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font_size=”26px” header_3_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

Our integrated approach precisely measures marketing impact on revenue and KPIs, enabling data-driven optimisation of your investments.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font_size=”16px” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_font_size=”27px” width=”85%” width_tablet=”85%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||35px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Smithfield AI Attribution<\/h3>\n

Our AI-driven solution provides comprehensive insights into your marketing effectiveness:<\/p>\n

    \n
  • Understand your complete customer journey with AI-driven insights<\/li>\n
  • Multi-Touch Attribution (MTA) reveals how each touchpoint influences conversions, using cross-channel attribution to assign credit to individual channels<\/li>\n
  • Marketing Mix Modelling (MMM) provides a holistic view of your marketing efforts, using cross-channel attribution to measure the impact of different channels on business outcomes<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ text_font_size=”16px” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_font_size=”27px” width=”85%” width_tablet=”85%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||||false|false” hover_enabled=”0″ header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Triangulation Approach<\/span><\/h3>\n

    By combining the strengths of Smithfield MTA and Smithfield MMM, our triangulation approach provides a more complete picture of marketing effectiveness:<\/p>\n

      \n
    • Get a clearer picture of how your marketing efforts are working together<\/li>\n
    • Make better decisions about how to allocate your marketing budget<\/li>\n
    • Improve your return on investment<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2024\/08\/Smithfield-AI-Attribution-510-x-510-e1724318554151.png” alt=”Smithfield AI Attribution” title_text=”Smithfield AI Attribution 510 x 510″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.0″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate_tablet=”0px|-78px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|tablet” transform_translate_linked_tablet=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|tablet” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|tablet” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|tablet” transform_styles_last_edited=”on|tablet” width=”100%” width_tablet=”54%” width_phone=”54%” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”|0%||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”right” animation_delay=”50ms” animation_intensity_slide=”8%” hover_enabled=”0″ transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_cta title=”Discover How Smithfield AI Attribution Can Help You” button_text=”Get a Free Consultation” _builder_version=”4.27.0″ _module_preset=”default” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MiJ9fQ==@” _dynamic_attributes=”button_url” alt=”Smithfield Agency” title_text=”About-Camo” background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/About-Camo.jpg” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

      Learn more about our AI-driven solution
      and how it can help you achieve
      your marketing goals.<\/span><\/p>\n

      [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Human first ethos” _builder_version=”4.21.0″ background_enable_color=”off” background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/Planning-Camo.jpg” background_position=”top_left” custom_padding=”7vh||8vh||false|false” custom_padding_tablet=”4vh||4vh||false|false” custom_padding_phone=”1vh||1vh||false|false” background_last_edited=”on|phone” background_position_phone=”top_center” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.20.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/Planning-graphics-second.png” alt=”Channel Expertise and Measurement” title_text=”Channel Expertise and Measurement” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.0″ width=”100%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_margin=”21px||||false|false” custom_margin_tablet=”|0%||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”left” animation_delay=”50ms” animation_intensity_slide=”8%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font_size=”16px” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_font_size=”27px” background_layout=”dark” width=”85%” width_tablet=”85%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||35px||false|false” custom_padding=”|||0px||” hover_enabled=”0″ header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” width__hover_enabled=”off|desktop” sticky_enabled=”0″]<\/p>\n

      Smithfield MMM<\/b><\/h2>\n
        \n
      • Our Marketing Mix Modelling solution provides a holistic view of your marketing efforts, helping you understand the overall impact of your marketing strategy.<\/li>\n
      • Analyse historical data to uncover effective marketing strategies<\/li>\n
      • Optimise budget allocation for maximum ROI across channels<\/li>\n
      • Use cross-channel attribution to understand how different channels contribute to your overall marketing goals<\/li>\n
      • Gain strategic insights for data-driven marketing adjustments<\/li>\n
      • Forecast future performance and optimise campaigns proactively<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Human first ethos” _builder_version=”4.27.0″ background_enable_color=”off” background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/About-diagonal-purple.png” background_position=”center_left” custom_padding=”7vh||8vh||false|false” custom_padding_tablet=”4vh||4vh||false|false” custom_padding_phone=”1vh||1vh||false|false” hover_enabled=”0″ background_last_edited=”on|phone” background_position_phone=”top_center” locked=”off” global_colors_info=”{}” alt=”Smithfield Agency” title_text=”About-diagonal-purple” background_size=”contain” background_horizontal_offset=”100%” sticky_enabled=”0″][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.20.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font_size=”16px” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_font_size=”27px” background_layout=”dark” width=”85%” width_tablet=”85%” width_phone=”95%” width_last_edited=”on|phone” custom_margin=”||35px||false|false” custom_padding=”|||0px||” hover_enabled=”0″ header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” width__hover_enabled=”off|desktop” text_text_color=”#0a0a0a” sticky_enabled=”0″ header_text_color=”#0a0a0a” header_2_text_color=”#0a0a0a”]<\/p>\n

        Smithfield MTA<\/b><\/h2>\n
          \n
        • Our Multi-Touch Attribution solution provides detailed insights into the customer journey, helping you understand how each touchpoint contributes to conversions.<\/li>\n
        • Analyse the customer journey and attribute credit to each touchpoint using cross-channel attribution<\/li>\n
        • Understand how different marketing channels work together to drive conversions<\/li>\n
        • Optimise your marketing mix to maximise ROI<\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/Planning-graphics.png” _builder_version=”4.27.0″ _module_preset=”default” alt=”Planning” title_text=”Planning-graphics” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Boutique feel” _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/Planning-Camo-CTA.jpg” custom_padding=”50px||50px||false|false” custom_padding_tablet=”8vh||8vh||false|false” custom_padding_phone=”4vh||4vh||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_2_font_size=”58px” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_text_color=”#FFFFFF” header_3_font_size=”27px” header_3_line_height=”1.4em” width=”74%” width_tablet=”86%” width_phone=”95%” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”||23px|||” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”48px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

          Ready to Unlock the Full Potential of Your Marketing Efforts?
          \nContact Us for a Free Consultation.<\/h3>\n

          [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM2MiJ9fQ==@” button_text=”Get Started Today” button_alignment=”center” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”15px” button_text_color=”#469c82″ button_bg_color=”#FFFFFF” button_border_width=”8px” button_border_color=”#FFFFFF” button_font=”|700|||||||” button_icon=”$||divi||400″ background_layout=”dark” custom_padding=”3px||3px||true|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          PrecisionMeasurementMeasurement for Media EffectivenessOur integrated approach precisely measures marketing impact on revenue and KPIs, enabling data-driven optimisation of your investments.Smithfield AI Attribution Our AI-driven solution provides comprehensive insights into your marketing effectiveness: Understand your complete customer journey with AI-driven insights Multi-Touch Attribution (MTA) reveals how each touchpoint influences conversions, using cross-channel attribution to assign credit […]<\/p>\n","protected":false},"author":2,"featured_media":226457,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-226437","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/pages\/226437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/comments?post=226437"}],"version-history":[{"count":18,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/pages\/226437\/revisions"}],"predecessor-version":[{"id":226517,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/pages\/226437\/revisions\/226517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/media\/226457"}],"wp:attachment":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/media?parent=226437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}