{"id":225687,"date":"2023-07-19T10:53:00","date_gmt":"2023-07-19T10:53:00","guid":{"rendered":"https:\/\/smithfieldagency.com\/?p=225687"},"modified":"2023-07-19T15:11:47","modified_gmt":"2023-07-19T15:11:47","slug":"5-ways-ai-can-help-marketers-right-now","status":"publish","type":"post","link":"https:\/\/smithfieldagency.com\/insights\/5-ways-ai-can-help-marketers-right-now\/","title":{"rendered":"5 ways AI can help marketers right now"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/07\/MicrosoftTeams-image-2-1-scaled.jpg” _builder_version=”4.21.0″ _module_preset=”default” title_text=”MicrosoftTeams-image (2)” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Artificial Intelligence (AI) is on the cusp of revolutionising many industries and marketing is no exception. With its ability to analyse vast amounts of data, identify patterns, and automate processes, AI has become an invaluable tool for anyone working in advertising.<\/p>\n

As marketers, we know what makes a difference is the human touch, and the creative flair \u2013 the wackiness that AI could never replicate (well certainly not yet). That said it does have elements which are useful particularly in environments where wackiness isn\u2019t always the done thing \u2013 for example consider when writing your CV; telling a prospective employer how \u2018kerrrazzzy\u2019 you are isn\u2019t probably going to get you very far, but listing facts about yourself in a logical and straightforward way is. This is where AI comes in to its own.<\/p>\n

In the space of just a few months, every second post on LinkedIn is from an AI \u2018expert\u2019 explaining how another seemingly laborious task can be automated, so what\u2019s worth exploring and what are its limitations? Here\u2019s 5 things AI can assist with right now\u2026<\/p>\n

1. Optimising your SEO strategy. <\/strong>AI plays a crucial role in enhancing search engine optimization (SEO) efforts. AI-powered tools can analyse search trends, keywords, and user intent to help marketers optimise their website content and improve their search rankings. By understanding how AI algorithms evaluate and rank content, marketers can create SEO-friendly content that resonates with both search engines and users.<\/p>\n

2. Producing sales and marketing copy <\/strong>Tools like ChatGPT are a great starting point for copywriting. Writing effective sales and marketing copy involves understanding the product or service being promoted, identifying the target audience, and crafting persuasive messaging that captures their attention and motivates them to take action. AI is capable of hitting all these cues but it\u2019s unlikely to understand the full nuances of your brand or product, so will often need sub-editing.<\/p>\n

3. Assisting with research.<\/strong> Generative AI is the perfect shortcut for researching a subject in detail. It\u2019s also worth asking your chosen platform for sources and links to help you provide evidence, but bear in mind that there are limitations in terms of the data. Ask ChatGPT for the current cut-off point for data \u2013 right now it\u2019s September 2021, so if you\u2019re looking for more recent data, you\u2019ll have to do that the old-fashioned way!<\/p>\n

4. Audience personas:<\/strong> Advertisers can use AI to develop detailed audience personas. By providing demographic information, interests, and preferences, AI can assist in creating fictional but representative personas that help advertisers better understand their target audience. This insight can guide advertising strategies and messaging to effectively reach and engage potential customers.<\/p>\n

5. Language Localisation:<\/strong> AI can assist advertisers in localising their advertising content for different markets or regions. Advertisers can provide the base content, and AI can help with language translation, cultural adaptation, and ensuring the messaging aligns with the local audience’s preferences and nuances.<\/p>\n

AI is a powerful tool for marketers, enabling them to harness the power of data, enhance the customer experience, and optimise their strategies, but it can\u2019t replace human expertise. While AI enhances efficiency and automates certain tasks, human creativity, strategic thinking, and empathy are still essential in crafting compelling marketing strategies and content.<\/a><\/p>\n

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Artificial Intelligence (AI) has become an invaluable tool for anyone working in advertising. So, what\u2019s worth exploring and what are its limitations? Here\u2019s 5 things AI can assist with right now\u2026<\/p>\n","protected":false},"author":8,"featured_media":225669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

\"\"<\/figure>\n\n\n\n

The future of television advertising is here right now. Gone are the days of traditional linear TV, where viewers (and advertisers) were limited to a fixed schedule of shows and commercials. With the advent of Connected TV (CTV) and Addressable TV, the way we consume content and advertising has undergone a transformative shift.<\/p>\n\n\n\n

The transformation of television<\/strong><\/p>\n\n\n\n

Television has come a long way from being a passive viewing experience. Connected\/Addressable TV refers to the integration of the internet and television, allowing users to access video content through internet-enabled devices such as smart TVs, streaming media players, gaming consoles, and smartphones. This convergence has opened up new possibilities for advertisers to reach their target audiences with personalised and relevant messages.<\/p>\n\n\n\n

What is Connected TV (CTV)?<\/strong><\/p>\n\n\n\n

Connected TV, often used interchangeably with Smart TV, refers to the technology that enables streaming of video content through an internet connection. Unlike traditional broadcast television, CTV provides viewers with the freedom to choose what they want to watch, when they want to watch it. Popular examples of CTV platforms include BBC iPlayer, Netflix, Now, Amazon Prime Video, and YouTube.<\/p>\n\n\n\n

Understanding Addressable TV<\/strong><\/p>\n\n\n\n

Addressable TV takes the concept of connected TV a step further by leveraging data and targeting capabilities to deliver personalised advertisements to specific households or individuals. Traditional TV advertising relied on broad demographic segmentation, while addressable TV allows for granular targeting based on factors like demographics, interests, location, and even past purchase behaviour. This level of targeting ensures that viewers receive ads that are more relevant and engaging to them.<\/p>\n\n\n\n

Benefits for viewers and advertisers<\/strong><\/p>\n\n\n\n

Connected\/Addressable TV brings several advantages for both viewers and advertisers. For viewers, it offers greater control over their content consumption. Additionally, the personalised nature of addressable TV advertising means that viewers are more likely to see ads that align with their interests, leading to a more enjoyable viewing experience.<\/p>\n\n\n\n

Advertisers, on the other hand, benefit from enhanced targeting capabilities that allow them to reach specific audience segments. This results in improved ad efficiency and higher return on investment (ROI).<\/p>\n\n\n\n

One of the significant advantages of connected\/addressable TV is the ability to measure and analyse campaign performance more effectively. Unlike traditional TV advertising, which relies on estimated viewership metrics, connected\/addressable TV provides accurate data on impressions, reach, frequency, and viewer engagement. Advertisers can leverage these insights to optimise their campaigns, make data-driven decisions, and improve overall ad effectiveness.<\/p>\n\n\n\n

If you\u2019d like to explore the many benefits of the TV revolution, contact our specialist team today.<\/a><\/p>\n","_et_gb_content_width":"","wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[17,21,20,18],"class_list":["post-225687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-ai","tag-aiadvertising","tag-aicontent","tag-aicontentcreation"],"_links":{"self":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/posts\/225687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/comments?post=225687"}],"version-history":[{"count":0,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/posts\/225687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/media\/225669"}],"wp:attachment":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/media?parent=225687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/categories?post=225687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/tags?post=225687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}