{"id":225156,"date":"2023-04-24T09:41:48","date_gmt":"2023-04-24T09:41:48","guid":{"rendered":"https:\/\/smithfieldagency.com\/?page_id=225156"},"modified":"2024-03-22T12:29:06","modified_gmt":"2024-03-22T12:29:06","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/smithfieldagency.com\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Planning for Performance&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/smithfieldagency.com\/wp-content\/uploads\/2023\/04\/contact-banner.jpg&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;8vh||8vh||false|false&#8221; custom_padding_phone=&#8221;4vh||4vh||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;6vw&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;30px&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;8vw&#8221; header_font_size_phone=&#8221;12vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;&#8221; header_3_font_size_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;white-space: nowrap;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Privacy Policy<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Smithfield Difference&#8221; _builder_version=&#8221;4.20.4&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221; custom_padding=&#8221;4vh||4vh||false|false&#8221; custom_padding_tablet=&#8221;4vh||4vh||false|false&#8221; custom_padding_phone=&#8221;1vh||1vh||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; custom_padding=&#8221;||13px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;||||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.4em&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||9px|||&#8221; header_3_font_size_tablet=&#8221;22px&#8221; header_3_font_size_phone=&#8221;22px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Last Updated: March 2024<\/b><\/p>\n<p><b>Introduction<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At Smithfield, we prioritize your privacy and are dedicated to safeguarding your personal information in alignment with the UK General Data Protection Regulation (UK GDPR) and UK Data Protection laws. This policy outlines how we handle, store, and protect your data.<\/span><\/p>\n<p><b>Data Collection and Use<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We collect various types of personal information, including but not limited to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Names and job titles for personalized communication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact information for direct communication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographic details for service improvement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional information for service provision.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This information aids us in providing a tailored experience, improving our services, and maintaining internal records.<\/span><\/p>\n<p><b>Data Protection Officer (DPO)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To ensure our compliance with data protection regulations, we have appointed a Data Protection Officer. Our DPO is responsible for monitoring our adherence to UK GDPR requirements, providing data protection guidance, conducting DPIAs, and acting as a liaison for data subjects and the ICO. Contact details for our DPO are provided at the end of this policy.<\/span><\/p>\n<p><b>International Data Transfers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Consistent with UK GDPR, Smithfield ensures that personal data transferred outside the UK is protected according to the required standards. Transfers are carried out under adequacy decisions, appropriate safeguards, or within the specified exceptions.<\/span><\/p>\n<p><b>Data Retention and Rights<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We retain your personal data no longer than necessary, based on the purpose for which it was collected. You have rights under UK GDPR, including access, rectification, erasure, and objection to processing. For any requests or questions regarding your data, please contact our DPO.<\/span><\/p>\n<p><b>Proposed Reforms and Legislative Updates<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Smithfield stays informed of changes in data protection legislation, such as the Data Protection and Digital Information (No. 2) Bill, and adjusts our practices accordingly. We commit to updating this policy in line with new legal requirements to ensure ongoing compliance.<\/span><\/p>\n<p><b>UK GDPR Representative Service<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For users outside the UK, we have designated a UK GDPR Representative to facilitate local contact for data subjects and the ICO, fulfilling Article 27 obligations. This ensures your rights and concerns are addressed promptly and effectively.<\/span><\/p>\n<p><b>Security Measures<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We employ stringent security measures to protect your data from unauthorized access, alteration, or destruction. These include technical and organizational measures tailored to the nature of the data we hold.<\/span><\/p>\n<p><b>Changes to the Policy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Smithfield may update this policy to reflect changes in our practices or legal obligations. We recommend reviewing it periodically for the latest information on our privacy practices.<\/span><\/p>\n<p><b>Contact Information<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For any questions, concerns, or rights requests, please contact:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data Protection Officer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smithfield Agency<\/span><\/p>\n<p><span style=\"font-weight: 400;\">22 St. James\u2019s Walk<\/span><\/p>\n<p><span style=\"font-weight: 400;\">London, EC1R OAP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email: DPO@smithfieldagency.co.uk<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We value your trust and are dedicated to protecting your privacy and ensuring the confidentiality of your personal information.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy PolicyLast Updated: March 2024 Introduction At Smithfield, we prioritize your privacy and are dedicated to safeguarding your personal information in alignment with the UK General Data Protection Regulation (UK GDPR) and UK Data Protection laws. This policy outlines how we handle, store, and protect your data. Data Collection and Use We collect various types [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-225156","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/pages\/225156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/comments?post=225156"}],"version-history":[{"count":0,"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/pages\/225156\/revisions"}],"wp:attachment":[{"href":"https:\/\/smithfieldagency.com\/wp-json\/wp\/v2\/media?parent=225156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}