by Smithfield | Mar 14, 2025 | insights
Retail media, measurement evolution, and the changing economics of advertising At this year’s Performance Marketing World, industry leaders delivered a clear message: the media landscape is changing rapidly, and not necessarily in ways that benefit advertisers. Three...
by Smithfield | Feb 20, 2025 | insights
Search is becoming more diverse. As regulators examine market dynamics and new platforms gain traction, brands face a critical question: How do we optimise our presence across an expanding digital landscape? At Smithfield, we see these changes as more than just...
by Smithfield | Feb 13, 2025 | insights
Great media strategy is both an art and a science – a fusion of left-brain logic and right-brain creativity. While data has become the cornerstone of effective media planning and buying, success isn’t just about crunching numbers. It’s about understanding...
by Smithfield | Jan 14, 2025 | insights
In a world drowning in data but thirsting for insights, 2025 marks a pivotal moment for marketers. The focus is shifting from the quantity of data collected to its effectiveness in harnessing smarter strategies and better outcomes. The great data disconnect For...
by Smithfield | Dec 11, 2024 | insights
As we approach 2025, the advertising landscape continues to evolve rapidly. After years of economic uncertainty and technological transformation, we’re entering a phase where stability meets innovation. From AI-driven audience insights to navigating digital...
by Smithfield | Nov 22, 2024 | insights
Executive summary At a time when UK advertising spend has reached a record £9.2 billion in Q1 2024, marking a 9.3% increase year-on-year, the real challenge isn’t reaching audiences, it’s engaging them effectively. And with 86% of UK consumers actively...
